Η βελτιστοποίηση λέξεων-κλειδιών περιλαμβάνει τη στρατηγική χρήση σχετικών λέξεων-κλειδιών σε όλο το περιεχόμενο του ιστοτόπου σας.
Το μάρκετινγκ διαχωρίζεται σε διάφορες κατηγορίες ανάλογα με την προσέγγιση και τον στόχο.
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Το περιεχόμενο μάρκετινγκ είναι μια στρατηγική που στοχεύει στη δημιουργία πολύτιμου και σχετικού περιεχομένου για την προσέλκυση και διατήρηση ενός σαφώς καθορισμένου κοινού. Περιλαμβάνει τη δημιουργία άρθρων, βίντεο, γραφικών και άλλων μορφών περιεχομένου που εκπαιδεύουν ή ψυχαγωγούν το κοινό, ενώ ταυτόχρονα προωθούν τα προϊόντα ή τις υπηρεσίες της επιχείρησης.
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